Webinar
99.5% Service in Fresh Supply Chains
The Fruity Line AI Planning Story
Let’s talk AI in planning — with Fruity Line
Register for the webinar
Date: October 8, 2025
Time: 2:00 PM (CEST – Paris, Amsterdam, Berlin)
8:00 AM (EDT – New York, Miami, Toronto)
Fruity Line produces over 2 million juice bottles every week, managing more than 1,300 finished products and 300 semi-finished in a supply chain that never stops changing. With customer-specific expiry rules and constant shifts in demand, traditional planning tools and instinct weren’t enough.
That’s when they made the switch.
In this session, you’ll discover how Fruity Line combined DDMRP methodology with CommWise AI to reinvent the way they plan — using simulations, real-time scenario modeling, and data-driven buffers to reach 99.5% service levels without overstocking.
You’ll hear directly from Fruity Line’s S&OP Manager, who became DDP certified and led the implementation from the inside, with the support of the b2wise team.
Join this webinar to see how AI is redefining what’s possible in supply chain planning.
How Fruity Line Uses AI to Simulate, Plan, and Deliver — 3 Million Bottles at 99.5% Service
In this session, you’ll learn:
✅ How DDMRP and CommWise transformed Fruity Line’s planning from reactive to predictive
✅ How AI-powered simulations help them test and validate decisions in real time
✅ Where they placed buffers to balance stock and service
✅ What the implementation looked like from the inside — lessons, steps, and turning points
✅ What 99.5% service means when you’re delivering millions of products weekly... and more!
Curious what AI-powered planning looks like in action? This is your chance!
Meet the experts behind the webinar
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b2wise co-founder, EVP Global Brand Ambassador
Laurent is your guide for this exciting session. A seasoned expert in Demand Driven methodologies, involved within 100+ DDMRP projects worldwide, helping organizations achieve supply chain excellence. As the inventor of DDBrix, the renowned DDMRP training game, and a co-developer of our innovative supply chain software, Laurent brings unmatched expertise, energy, and practical insights to the conversation.
S&OP Manager at Fruity Line
Gijs joined Fruity Line with a strong background in supply chain operations and quickly became the internal driver of change. Soon after taking on the role of S&OP Manager, he was introduced to DDMRP, earned his DDP certification, and helped lead a full planning transformation from the inside. From managing expiry agreements and peak season demand to helping design views in CommWise, Gijs brings a hands-on perspective of what it takes to move from reactive chaos to structured, confident planning.
Want to learn more about DDMRP in the Food & Chemicals industry?
Explore our experience in the industry and discover how DDMRP helps manage freshness, compliance, and complexity across every level of the supply chain.