Webinar
Navigating Major Disruptions with a Flow-Based Operating Model
In today’s environment, supply chains are being asked to adapt faster than ever. Market volatility, geopolitical shifts, energy instability, and changing customer expectations are pushing organizations to rethink how they manage flow, inventory, and operational decisions. According to Gartner and McKinsey, companies that improve visibility, agility, and cross-functional alignment are better positioned to respond to uncertainty and protect business performance.
For many industrial organizations, traditional planning approaches struggle to keep up with this level of uncertainty. Decisions made in one area of the business can quickly impact service levels, inventory positions, cash flow, and profitability across the entire organization.
In this webinar, Grégory Homareau and Laurent Vigouroux will explore how a flow-based operating model supported by DDMRP can help organizations navigate major disruptions with greater visibility and alignment. Drawing on real-world industrial experience, they will discuss how better visibility, segmentation, and cross-functional decision-making can help organizations prioritize what matters most and respond more effectively when conditions change.
Join us for a strategic conversation on make-to-order, DDMRP, flow, and cash performance.
In this session, we’ll cover:
✅ Why Make-to-Order doesn’t always create the flexibility companies expect
✅ How flow visibility supports faster and better business decisions during disruptions
✅ The role of customer and product segmentation in balancing MTO and MTS strategies
✅ How Supply Chain, Operations, and Sales can align around shared priorities
✅ Why flow-based operating models improve responsiveness and resilience
✅ Lessons learned from navigating major industrial and market disruptions
Meet the experts behind the webinar
Special guest: Grégory Homareau

CEO and Supply Chain Leader
Grégory Homareau is an international executive with over 25 years of experience leading industrial and supply chain organizations across Europe. A former CEO in the steel and distribution industry, he has managed large-scale, multi-site operations with full P&L responsibility and led major transformation programs focused on improving flow, reducing lead times, and strengthening financial performance, always aligning supply chain decisions with service, margin, and cash objectives.
b2wise co-founder, EVP Global Brand Ambassador
Laurent is your host for this session. A seasoned expert in Demand Driven methodologies with AI-powered S&OP solutions, involved in 100+ DDMRP projects worldwide, helping organizations achieve supply chain excellence through flow-based planning. As the inventor of DDBrix, the renowned DDMRP training game, and a co-developer of innovative supply chain software, Laurent brings unmatched expertise in rapid implementation and practical insights to the conversation.
Want to become a Demand Driven Planner?
Explore our official training sessions and start applying DDMRP principles in your own organization.
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