The Only Way to Get Ahead is to Break with Traditional Thinking
🚀 If you’re playing by the same rules as your competitors, you’ve already lost.
Most businesses are trapped in outdated, cost-driven systems that are siloed and focused on cutting expenses rather than creating end-to-end value. As Eli Goldratt famously said:
“The goal of a company is not to reduce costs, but to make money.”
Traditional planning models—MRP, big batch processing, and rigid ERP systems with massive, complex AI models bolted onto them—will always fail you. The companies that are winning today have rewritten the rulebook, focusing on flow, data accuracy, transparent processes and real demand-driven decision-making.
In this webinar, Kevin Boake  will interview Citwell CEO Laurent Penard and share their vision for the future of supply chain planning. Learn how you can real value fast by fixing your Planning processes and start leveraging AI-Driven Demand Chains to gain a true competitive edge.
And the funny thing? It’s easier to do than you think.
🚀 Don’t get left behind—register now and take control of your supply chain’s future!
Subscribe to the webinar
đź“… Date: May 13, 2025
⏰ Time: 12:30 - 01:15 (EDT)
About the speakers
Hosting Kevin Boake
Global CEO and Founder of b2wise
Kevin Boake is the Global CEO and Founder of b2wise, a leading FLOW-Based supply chain planning software and training company. With over 30 years of experience in supply chain planning and optimization, Kevin has worked with more than 300 companies worldwide. He is also a guest lecturer at Warwick University and Hong Kong Polytechnic University, where he shares his expertise in supply chain planning strategies.
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Hosting Laurent Penard
CEO Citwell USA
Laurent Penard, a founding partner of Citwell and a graduate of École Centrale, has been in the consulting industry for over 30 years. He started as a consultant with major international firms and founded Citwell in 2004. Alongside his role as the firm’s CFO, Laurent leads diagnostic assessments and supply chain transformation projects for both SMEs and large corporations in the industrial, retail, and service sectors.