Demand Driven Days
United Kingdom Edition
Carol Ptak joins b2wise to meet supply chain professionals and lead conversations on modern planning strategies
For the first time in the UK, an event shaped by one of the most influential voices in modern supply chain thinking.
This February 2026, supply chain professionals will have the opportunity to meet Carol Ptak, co-founder of the Demand Driven Institute, during a week of conferences, executive sessions, and training.
Known globally for her work in transforming how companies plan and execute, Carol has co-authored some of the most widely referenced books in the industry, from Demand Driven MRP to The Demand Driven Adaptive Enterprise and Precisely Wrong: Why Conventional Planning System Fail.
.png?width=450&height=450&name=Post%20Linkedin%20(5).png "DDDays UK")
Why participate?
Hosted by b2wise, Demand Driven Week in the UK features a series of focused sessions with limited capacity. This week is a chance to connect directly with Carol Ptak and explore how Demand Driven principles can be applied inside your business.
The theme of the DDDays session is how to successfully handle market volatility and thrive, despite disruptions. Hear how US-led volatility and political actions can be mitigated using US-led solutions that cut through the noise and speak directly to what leaders need to do next.
The current VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world needs a fresh approach, and Carol will explain how Adaptive Sales and Operations Planning (S&OP) coupled with the power of Artificial Intelligence (AI) provides insight into the top challenges facing industry across Europe right now.
It’s a chance to connect with experts and peers while learning directly from one of the original architects of Demand Driven thinking.
Register your preference
-1.png?width=300&height=115&name=DDDays%20Logo%20(1)-1.png "DDDays Logo (1)-1")
Planned Sessions (To be confirmed)
Breakfast Session – Birmingham
Morning exchange with Carol Ptak and local supply chain professionals
Max. 50 participants
Breakfast Session – Milton Keynes
Morning exchange with Carol Ptak and local supply chain professionals
Max. 50 participants
Breakfast Session – London
Morning exchange with Carol Ptak and supply chain professionals in the London region
Max. 50 participants
Executive Dinner – Birmingham
Private dinner with Carol Ptak and selected executives
Max. 12 participants
Executive Dinner – London
Private dinner with Carol Ptak and selected executives
Max. 12 participants
Executive On-Site Session
Host Carol Ptak at your company for a dedicated discussion with your leadership team
Limited availability
Adaptive S&OP Training + Certification
One full day of training led by Carol Ptak on Adaptive Sales & Operations Planning
Official certification included
Co-founder of the Demand Driven Institute and leading voice in modern supply chain planning
Carol is the influential authority in manufacturing and supply chain management, and also best known as the co-founder of the Demand Driven Institute. Ms. Ptak is a past president of APICS, and has authored several books on MRP, ERP, Lean, and Theory of Constraints. The Demand-Driven Adaptive Enterprise (DDAE) model, developed by Ptak and the Demand Driven Institute, views supply chains as complex adaptive systems that need to constantly sense and adapt to market changes – so relevant in our VUCA world.
Would you like to dive deeper into our solution?
The DDDays UK is proudly brought to you by b2wise, with the support of the Demand Driven Institute.