Demand-Driven Days - UK 2026
February 2nd - 6th, 2026 | Birmingham · London
Carol Ptak joins b2wise to meet supply chain professionals and lead conversations on modern planning strategies
Breakfast Networking
Start your day with a definitive look at the future of supply chain. We are honored to welcome Carol Ptak, co-founder of the Demand Driven Institute, to kick off the conversation on navigating the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity).
✔ Carol Ptak on "Adapt or Fail" – surviving modern supply chain volatility
✔ Moving beyond cost-cutting to protect the flow of relevant information and materials.
✔ Connect with other leaders facing the same complex challenges.
✔ A rare chance to engage directly with the pioneer of the Demand Driven methodology.
Network with peers, discuss real challenges, and gain insights from industry experts in relaxed, focused settings.
Demand Driven Leader Training
The Demand Driven Leader (DDL)™ Program focuses on the ability to design, implement and sustain a Demand Driven Operating Model (DDOM) including parameter settings through Demand Driven S&OP (DDS&OP).
✔ Design and lead a Demand Driven Operating Model (DDOM)
✔ Master Demand Driven S&OP (DDS&OP) processes
✔ Shift focus from cost to flow
✔ 6 comprehensive modules covering adaptive enterprise management
✔ Qualifies for 16 ASCM maintenance points
For senior and mid-level operations and supply chain managers ready to lead DDMRP projects.
£1,000 per delegate excl. VAT
Executive Dinner
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An intimate evening with Carol Ptak and supply chain leaders. Network, share insights and dive deeper into Demand Driven principles over dinner.
Key details:
✔ Relaxed dinner setting with Carol Ptak
✔ Casual atmosphere designed for meaningful conversations and close engagement with Carol
✔ Connect with fellow supply chain leaders tackling similar challenges in their organizations
✔ Free for all DDL Training (3-4 Feb) and Adaptive S&OP (5 Feb) attendees
Adaptive S&OP Workshop
This workshop utilizes the Demand Driven Adaptive Enterprise framework to align strategy with operations, helping organizations prioritize flow and adaptability to thrive in today’s volatile business environment.
✔ Address modern supply chain challenges
✔ Explore complex adaptive systems science
✔ Discover DDOM, DDMRP & DDS&OP frameworks
✔ Learn adaptive performance measurement
Designed for executive teams looking to dramatically change their organization's trajectory.
£600 per delegate excl. VAT
Group Discount Available
For delegates of 3 or more from the same organisation, a reduction fee of 10% applies to each delegate for either the DDL Training or Adaptive S&OP Workshop.
Join the community of supply chain leaders
For the first time in the UK, an event shaped by one of the most influential voices in modern supply chain thinking. This February, connect with Carol Ptak, co-founder of the Demand Driven Institute, during a week of conferences, executive sessions, and training. You'll connect with professionals reshaping how planning gets done, trainers sharing the latest methodologies, and practitioners openly discussing what works and what doesn't.
What you'll walk away with
✔ Working knowledge of DDMRP principles you can apply immediately in your environment
✔ Certificate of attendance for DDL Training and Adaptive S&OP Workshop
✔ Understanding of how AI is revolutionizing planning through CommWise.AI
✔ Direct contact with Carol Ptak and supply chain professionals implementing these methods
✔ Access to the global Demand Driven community and future events
DDDays UK Registration Form
Birmingham
Central London
MEET YOUR HOST
Carol Ptak
Co-founder of the Demand Driven Institute and leading voice in modern supply chain planning
Carol is the influential authority in manufacturing and supply chain management, and also best known as the co-founder of the Demand Driven Institute. Ms. Ptak is a past president of APICS, and has authored several books on MRP, ERP, Lean, and Theory of Constraints. The Demand-Driven Adaptive Enterprise (DDAE) model, developed by Ptak and the Demand Driven Institute, views supply chains as complex adaptive systems that need to constantly sense and adapt to market changes – so relevant in our VUCA world.
Would you like to dive deeper into our solution?
The DDDays UK is proudly brought to you by b2wise, with the support of the Demand Driven Institute.